Jump On The School Bus – Branding & Marketing Design

Jump On The School Bus is a locally operated transportation service with a strong community presence, and I had the pleasure of helping shape their visual identity through a series of branding and marketing design projects.

For this campaign, I stuck with a timeless black-and-white color scheme to reflect the brand’s classic charm and reliability. This minimalist palette gave the visuals a clean, professional look while allowing the message to shine front and center.

I designed cohesive assets for social media, including posts, stories, and event promos, all tailored to engage the local audience and maintain a consistent tone. The graphics combined bold typography, sharp contrast, and simple iconography to ensure readability across digital platforms.

I also created marketing materials for print, such as newspaper ads and community flyers. These designs were formatted for both large and small-scale placements, with strong visual hierarchy and clear calls-to-action, ensuring they stood out in local publications.

Every element—from layout to copy styling—was thoughtfully crafted to enhance the brand’s visibility while staying true to its approachable, community-oriented mission.