The Feral Co. – Shopify E-Commerce Branding & Web Design

The Feral Co. is more than a clothing brand—it’s a lifestyle for the wild and free-spirited. This project was a full-scale branding and digital launch that brought a bold, unapologetic aesthetic to life across web, apparel, and social media platforms.

I developed the brand’s visual identity from the ground up, including the primary and secondary logos, all designed using the Ganche typeface to reflect the raw, fearless spirit of the brand. I also created the signature "Feral" wordmark that is featured across apparel, giving the pieces a cohesive and recognizable edge.

The e-commerce site was built using Shopify, where I customized the layout and product collections to create an intuitive and immersive shopping experience. Collections such as Born Feral, Drinkware, Hats & Accessories, Swimwear, and Hoodies & Sweatshirts were curated to highlight both the functionality and the attitude behind the brand.

I managed product photography, designed custom mockups, and wrote on-brand product descriptions to enhance the voice of The Feral Co. Throughout the site, messaging focuses on individuality, adventure, and self-expression—ideas woven into both the visuals and user experience.

In addition, I created original digital assets for Instagram and other platforms to extend the brand’s presence and voice across social media. Every detail—from email sign-up prompts to lifestyle taglines—was designed to reflect the untamed ethos behind The Feral Co.